Proximo is looking to accelerate growth for Jose Cuervo Tequila with a major new advertising campaign. Launching this week, the campaign centers on a nationwide television ad, featuring the tagline “Tomorrow is Overrated.” The two-minute spot, which was directed by Ringan … Continue reading →
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•MillerCoors is extending its Henry’s Hard Soda franchise with the launch of Henry’s Hard Sparkling. Positioned as a lighter, low-carb offering, the new hard sparkling water range features two fruit-flavored expressions: Hard Sparkling Lemon Lime and Hard Sparkling Passion Fruit. … Continue reading →
The post News Briefs for March 6, 2017 appeared first on Shanken News Daily. Read more
•Seattle’s Fremont Brewing has partnered with Stone Distributing to enter the southern California market. Starting this week, Stone will begin shipping Fremont’s portfolio to the San Diego and Los Angeles metro areas, as well as throughout the Orange, Ventura and … Continue reading →
The post Craft Brewing and Distilling News for March 6, 2017 appeared first on Shanken News Daily. Read more
Bacardi Ltd. has appointed a 20-year company veteran, Mahesh Madhavan, as its new CEO. Madhavan, who’s now Bacardi’s regional president of Asia, Middle East and Africa, will take over from current CEO Mike Dolan on April 1, 2018. In the … Continue reading →
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Spain’s González Byass has been actively expanding its portfolio in recent years while intensifying its focus on the U.S. market, where it now sells about 150,000 cases across its range of premium wine, spirits and Sherry brands. While the company’s … Continue reading →
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•Poderi Colla, a family winery in Italy’s Piedmont that produces Barolo, Barbaresco and the flagship blend Bricco del Drago, has purchased the Boroli family’s Cascina Bompè winery and their surrounding 5 acres of vineyards planted to Barbera in Alba. The … Continue reading →
The post News Briefs for March 3, 2017 appeared first on Shanken News Daily. Read more