Among the industry voices taking the podium at last week’s 41st Annual Impact Marketing Seminar were top executives from the world’s two largest spirits suppliers, Diageo and Pernod Ricard, and the U.S. market’s biggest wine and spirits wholesaler, Southern Glazer’s. … Continue reading →
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•Bushmills Irish whiskey has extended its range with Bushmills Red Bush. A blend of triple-distilled Irish single malt and fine Irish grain whiskey, Red Bush is matured in first-fill Bourbon casks and features a relatively sweeter taste profile. The 40%-abv … Continue reading →
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•Marietta, Georgia-based Red Hare Brewing has added former summer seasonal SPF 50/50 to its year-round lineup. First launched in 2016, SPF 50/50 is a 4.2% abv blend of Red Hare’s Gangway IPA with sparkling grapefruit soda. The IPA and radler … Continue reading →
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Stoli Vodka, a brand of Stoli Group USA LLC, New York, is returning to TV with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, the new television spot, titled "THE Vodka," uses a montage to celebrate the pioneering heritage of Stoli through the lens of those who drink it, the company says. The 30-second spot will run on TV during live sports and late night in target markets beginning March 13 with national digital distribution to include sports and lifestyle properties and premium full-episode players, it adds. Read more