•Sierra Nevada Brewing Co. has promoted 10-year company veteran Joe Whitney to the newly-created position of chief commercial officer. Whitney, who was previously vice president of sales, joined Sierra Nevada after serving in senior sales and marketing roles for Boston … Continue reading →
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Diageo North America is rolling out a new retail initiative intended to educate and guide newer consumers through its expansive whisk(e)y portfolio. The “Whiskey 5” program, debuting this fall, breaks the diverse category into five taste profiles which shoppers can … Continue reading →
The post Diageo Launches “Whiskey 5” Retail Program In Bid To Demystify Category appeared first on Shanken News Daily. Read more
•Diageo is closing its rum maturation and warehousing operation in St. Croix by the end of next year.The spirits giant will be relocating that part of its U.S. Virgin Islands (USVI) operation to Relay, Maryland, where it previously maintained a … Continue reading →
The post News Briefs for November 21, 2016 appeared first on Shanken News Daily. Read more
•Grand Rapids, Michigan-based Founders Brewing Company is expanding distribution to the Pacific Northwest with entry into Washington, Oregon and Idaho. The Great Artisan Beverage (GAB) network of wholesalers will handle the brewer’s portfolio of craft beer—including year-round, seasonal and specialty … Continue reading →
The post Craft Brewing and Distilling News for November 21, 2016 appeared first on Shanken News Daily. Read more