Hours after Breakthru Beverage Group made what it termed an “aggressive and substantial” offer for Empire Merchants, Empire said it wasn’t for sale—and excoriated Breakthru’s play in an exclusive statement to SND. “This is an outrageous publicity stunt by Breakthru. … Continue reading →
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Breakthru Beverage Group has made an offer to acquire New York’s Empire Merchants, in a blockbuster move that would make Breakthru the U.S. market’s second-largest spirits and wine distributor. Earlier today, Breakthru co-chairmen Rocky Wirtz and Charlie Merinoff, as well … Continue reading →
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Speaking in New York yesterday, Beam Suntory chairman and CEO Matt Shattock said press reports of tension between the Beam and Suntory management teams over the summer were “overblown,” and predicted bright skies ahead for the company. Addressing an audience … Continue reading →
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•Diageo’s Ketel One is introducing an on-pack virtual reality kit this holiday season. Compatible with iOS and Android devices, VR goggles will be packaged with 1.75-liters of Ketel One for about $33 at retail accounts nationwide. Content includes 360-degree views … Continue reading →
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