New York-based importer Biagio Cru & Estate Wines is building off the success of its Lolailo Sangria brand with the launch of Sol de Ibiza, a new ready-to-drink Spanish sangria. Positioned as an organic and all-natural offering, Sol de Ibiza … Continue reading →
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•Pernod Ricard is introducing a new permanent expression in its single pot still Irish whiskey range, Redbreast Lustau Edition. Launching in the U.S. in October, the new entry was initially matured in ex-Bourbon and Oloroso Sherry casks, then finished for … Continue reading →
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•Sazerac Co. has acquired Last Drop Distillers, a purveyor of luxury spirits brands founded in 2008 by industry veterans James Espey and Tom Jago. The family-owned Last Drop is currently headed by the co-founders daughters, Bernie Espey and Rebecca Jago, both … Continue reading →
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Impact’s latest lineup of spirits “Hot Prospects” highlights the two fastest-growing categories in the U.S market—whisk(e)y and Tequila. Whiskies account for 12 of the Hot Prospect spirits roster’s 28 winners, while Tequila claims seven honorees. To qualify as Hot Prospects, … Continue reading →
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Diageo has unveiled a new marketing campaign for Cîroc vodka. Created in partnership with Sean “Diddy” Combs, the brand’s new “Let’s Get It” push has an aspirational theme intended to “encourage entrepreneurs and creators to pursue their passions.” TV ads … Continue reading →
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