Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Patrón, which rose by 4% to 2.1 million cases in 2015 (excluding Roca … Continue reading →
The post Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End appeared first on Shanken News Daily. Read more