Absolut and Grey Goose are two of the most iconic names in vodka, but both brands have seen tough sledding in the U.S. market in recent years. Now, their marketers have mapped plans to reignite growth. Absolut has seen encouraging … Continue reading →
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Etienne Hugel, the dynamic commercial director for Famille Hugel and a charismatic ambassador for Alsatian wine, died on April 8, according to members of his family. He was 57. Along with his two brothers, Jean-Philippe and Marc, Etienne steered his … Continue reading →
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High-flying Bulleit Bourbon is being extended with a Barrel Strength edition. The first 3,000 cases of the new offering, which retails at around $50 a bottle, are debuting in Kentucky this week, according to the Lexington Herald Leader. Bulleit Barrel … Continue reading →
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•Diageo chairman Franz Humer is preparing to step down. Humer has chaired the world’s largest spirits marketer for eight years, following his initial appointment as a non-executive director in 2005. London’s Sunday Times named SABMiller and Rio Tinto chairman Jan … Continue reading →
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•Longmont, Colorado-based Left Hand Brewing Co. reached a volume of 82,000 barrels in 2015, marking the craft brewer’s 10th consecutive year of double-digit growth. With expansion ongoing, Left Hand recently installed a new seven-barrel pilot system for small-batch production, among … Continue reading →
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