Moët & Chandon is set to begin marketing a new prestige cuvée, MCIII, in the U.S. market next month, ahead of a larger rollout in 2016. Brand owner Moët Hennessy tells SND that MCIII “is being introduced gradually, with a … Continue reading →
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Diageo has unveiled what it calls its “largest-ever” global marketing push behind its Johnnie Walker Scotch whisky brand. Launching now, Johnnie Walker’s fresh “Joy Will Take You Further” positioning is billed as an evolution of the brand’s famous “Keep Walking” … Continue reading →
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•With the 2015 harvest proving to be an excellent one in France’s Northern Rhône Valley, producers are enjoying seeing the fruits of their labors as picking draws to a close. But it seems some folks are enjoying the fruits of … Continue reading →
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•Boston’s Harpoon Brewery and Bend, Oregon’s Deschutes Brewery are releasing a collaborative beer EHOP, with each company creating a different version. Celebrating the breweries’ respective employee stock ownership plans (ESOP), both recipes are brewed with employee-grown hops, “EHOPs,” and local … Continue reading →
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