There is a great story in USA Today reporting on the various hotel chains that are getting into the wine business. Among the movers and shakers:
- Partnering with Chateau Ste. Michelle, Sheraton started a wine club targeted to their Starwood Preferred Guests
- JW Marriott is doing the same, partnering with Treasury Wine Estates (no, that’s not how they’re dumping their old wine)
- Sofitel is launching a French wine program
- Hyatt created their own private label, with help from Folio Wine Partners
- Affinia is following in Kimpton’s footsteps, offering free wine to their guests five nights a week